.Manly Bands is actually a direct-to-consumer dealer of men's bands. The business introduced in 2016 after John Ruggiero, the founder with his spouse Michelle, could not locate a suitable wedding band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our company explained the firm's beginning, distinct band materials, and more. Since then, Manly Bands has actually acquired its own producer. The creation of bands coming from, claim, Jack Daniel's whiskey gun barrels or even Fender guitar strands develops compelling online video, mentions Ruggiero, ideal for narration on social networks and elsewhere.The whole audio of our conversation is inserted below. The transcript is actually modified for duration as well as clearness.Eric Bandholz: Provide our team a rundown of what you carry out.John Ruggiero: My partner, Michelle, and also I started an on-line ring business knowned as Manly Bands in 2016 to address a trouble of wedding bands for males. Our team were merely wed. I have huge hands and couldn't discover a band that I liked that was actually not overpriced. My options were actually purchasing coming from a catalog or even possessing something tailor-made.I found yourself acquiring coming from an internet site. The band got here in a level mailer, with no package or even customer care. It was a dreadful adventure through today's ecommerce requirements.Our company obtained gotten married to, moved to Florida, as well as needed a project. Our experts told ourselves, "We are actually both business owners. Why do not we develop our very own company?" Our team talked about the types of troubles our team will viewed and also just how to fix them. My band expertise came up, and our company decided to make an effort to handle it for other men.Our objective when we started was actually to pay lease. Our company believed creating a couple 1000 dollars a month from this will be fantastic. We considered it a way of life business, certainly not high-growth. It was actually merely Michelle and also me in our garage creating rings as well as sending all of them out to clients. Our company had hit on one thing. Our notification sounded along with prospects.Michelle and I make an outstanding group. I formulate ideas, as well as she's the implementer. A considerable amount of our success visits her imaginative mind. She names the rings and develops identities. She connects the rings to customers. Describing a band exclusively as "eight-millimeter dark" failed to suffice.Our company created rings from unique components, like Jack Daniel's gun barrels or special steels. Business took off. Ever since, our team have actually grown considerably. We right now have more than 55 people in the Manly Bands household. Concerning fifty percent of those are band professionals that operate in our just recently gotten production shop in Utah.Bandholz: When did you obtain a maker?Ruggiero: About a year as well as a fifty percent back. Our experts had actually been their client for several years, so we knew all of them well. The majority of their organization was retail, which really did not interest our company-- mosting likely to mom-and-pop jewelers. They retained their wholesale customers as well as brand. Our team obtained several of their properties as well as delivered over employees.Inducing a production staff has actually been among the greatest traits we have actually carried out. It is actually been extraordinary to walk out there certainly and also view them create bands out of Fender guitar cords or even steel coming from an M1 Abrams container.Bandholz: Exactly how carries out internal production influence advertising and marketing?Ruggiero: It is actually been actually significant. Taking a video camera to the opposite side of the workplace as well as recording the crew making use of turrets to reduce the metallic poles or even whiskey barrels into bands creates incredible video recording. Our team have our video camera crew available regularly. Our experts utilize that video footage on our social networks as well as in our adds and newsletters. Our team try to ensure that given that a lot of companies in the men's band room don't produce. They lose ship or order coming from abroad and afterwards transport it out. However our company want it to last a life time and also be one thing individuals may take pride in.Our company've possessed a ton of effectiveness with our armed forces culture collection, where our team resource one-of-a-kind army products. Our company possess the M1 Garand rifle inventory, the timber part, from War of the nations I. Watching our team put that in the lathe and also reduced a part out for a ring is exciting.Our advertising and marketing for those bands refer to the record, the soldiers, where the tool was used, and also traits like that. My other half as well as I analyzed filmmaking in college. Our team use our capabilities to inform and narrate. For instance, I recently acquired an e-mail from a consumer that shared that his grandpa utilized to drive M1 tanks. The client talented among those bands to his grand daddy, and also they possessed rather a psychological exchange. It's nice to help customers connect with their past times and also make something meaningful.Bandholz: Where can people purchase a ring coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, as well. I get on Twitter and LinkedIn.